We Got Game (#WGG) UK, 2023
The ECB (England Cricket Board) launched a new women's and girls' platform 'We Got Game' in 2022, hosted on a standalone Instagram channel. It's content aims to inspire both professional and grassroots players as well as introducing the game of cricket to young women and girls.
Working once again with Red Sky at Night Events (RSANE), Jenny Gilmour and I went on a Roadshow across the UK, during May - September 2023. England Women hosted both Australia & Sri Lanka and RSANE were once again contracted to produce the #WGG activation at each venue.
With the help of our incredible partner Signstar Signs & Graphics, we delivered x2 Test Series (v Australia Women) and x6 ODI's; x6 T20's for both the Australia & Sri Lanka Series. Our RSANE teams on site at the various venues across the UK were instrumental in engaging fan activation through our many fun and interactive media & competitions.